Posts tagged know
Are You Down with the Know/Like/Trust Factor?

Let’s face it: people want to do business with people they KLT. That is, people they know, like and trust. 

That’s how it works on the playground, that’s how it works in the business world, and that’s how it works in the acting world! Think about it this way: imagine that you’re a casting director and the production company hired you to present them with the top three actors to fill each role. You want to do a good job so you can get paid and continue working as a CD. 

So you’re not going to bring them complete strangers, are you? No way! You’re going to bring them excellent people who you know will show up on time, are likable and personable, and who you can trust to get the job done right the first time. 

But... when you’re an actor trying to book more work (and you don’t have 20 years’ worth of carefully cultivated relationships under your belt) where can you start? 

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